NTT DoCoMo Inc., one of cell phone service providers in Japan, announced to start its new corporate logo at the beginning of July. The DoCoMo’s new logo consists circular shaped lowercases, changed its brand color into red named Docomo red.

When I looked at the current logo design at first, I thought it was a unique logo design. I loved its funny style which mixed uppercases and lowercases and dots along with the letters. I’m going to buy the next Docomo’s model, but it’s a pity I can’t see the current logo any more. I thought the brand name would be better just only “docomo” without “NTT”.