Cityfont.com announced that the Kinshachi font project has started and will out draft sketches for the Kinshachi font on November 1st. The teaser advertising for the project designed by Openends also showed on its web site, which has a major impact. This striking and interesting photo was taken in front of the Kinshachi.
What is the Kinshachi? Kinshachi, abbreviated from Kin-no-Shachihoko means a Golden tiger-headed with a dolphin body, is a symbol decoration usually on the top of the Japanese old castle. The gilded body Especially, the pair of the ones on the top of Nagoya Castle, located in Nagoya, Aichi Prefecture, central part of Japan, are the best known ones in Japan. So speaking Kinshachi, it reminds me of Nagoya Castle.
The cityfont.com organized by Type Project started the project to make a font for a city in Japan. It launched about three months ago and now they are looking for the city which wants to make an original font.
The founder of the cityfont project, Isao Suzuki, is also a founder of Type Project, started this project with the designers who will join the Nagoya Design Week and those who based in Nagoya city. Suzuki also came from Nagoya city and now bases in Tokyo. In 2010, Nagoya city will mark the 400th anniversary of the old Nagoya Shogunate town launched in 1610. To mark the occasion, they planed this.
Making an original font for a city becomes one of good solutions for the city which is likely to have its own specialty. A city font will work like a dialect which expresses a specific characteristic of the region, which will work as a tool of the brand identity. That’s why, it makes sense to use the Kinshachi as a motif to express Nagoya city.
I’ll follow the project and report it when the draft sketches out.